10 Valuable behavioral economics theories that can help your design practice. Behavioral Economics is a method of analysis of the economic decision-making of consumers and institutions. Theories within this field attempt to understand the cognitive processes within the bounds of rationality and behavioral variables, which are firmly steeped in observing human behavior. This poster intends to introduce ten principles/theories that aid designers in their practice.
Poster by Twisha Shah-Brandenburg and David Vásquez Martán was developed for Ann Hintzman.
