Projects / Equiline App

Equiline App

Brand & Digital Design

Corporate Video

The goal of Equiline is to help users visualize how balanced they are according to their own goals. It aims to make reflection simple and straightforward by displaying all information from all their Self-tracking platforms in the same place and at the same time.

The visual language for the UX interface is based on the evolution of the monogram "E," which transforms into a "balance scale" in which the "equilibrium line" is the central concept.

The interface allows the user to see how each of the four facets of life (health, work, love, and play) approaches the equilibrium line based on their personal objectives. -Based on the book Designing Your Life by Bill Burnett & Dave Evans.

The brand system utilizes a soft and delicate color palette, coupled with CP Mono font, cultivating a minimal aesthetic.

App Design

Watch App

Watch App

Watch App

Brochure

Brochure

Journal

Tote Bag

User Interviews

Frameworks

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