Logo
Logo Construction
Symbol
Brand identity design for the Chicago-based product design company Article LLC, founded by Martin Thaler and Sung B Jang.
Symbol Construction
Publication
Catalogue
Article aims to develop products that are delightful to use, fit manufacturing constraints, and suit brand strategies.
They design through a process of prototyping and storytelling what is possible.
Cover
Letterhead Specifications
Letterhead Specifications
We conceptualized the design options and solutions while maintaining the company’s vision and creative beliefs.
Envelope and Business cards Specifications
Color and Typeface
Differentiation Matrix
Martin Thaler
Martin Thaler is a visiting associate professor at the IIT Institute of Design. He holds a Master of Fine Arts from the Royal College of Art and a Bachelor of Fine Arts from the Rhode Island School of Design. For the past 12 years, he has led multidisciplinary teams at the IDEO Chicago office for consumer electronics, medical, and furniture companies.
His work for clients including Motorola, Lilly, Steelcase, Baxter, DaimlerChrysler, Gateway, McDonald’s, and Nanosphere has resulted in designs that successfully blend user, technology, and business needs. Before joining IDEO in 1985, he co-founded the award-winning consulting firm, Design Logic in Chicago. His clients included Bang & Olufsen, Dictaphone, and View-Master. Martin’s work has been exhibited and published in books and periodicals, including ID, Blueprint, Casa Vogue, and Time.
Sung B Jang
Sung's creative strength comes from a very wide range of experiences in art and design. As a practitioner of both, as well as comprehensive international experience and a deep understanding of Asian, American, and European cultures, Sung applies a broad perspectives and unique approaches to design. He is a graduate of the Art Institute of Chicago with a fine arts degree and of Domus Academy in Milano with a master’s in design under the teaching of Clino Castelli and several other Italian design masters. Sung began his career in Milano as a designer and design researcher for Samsung Design Milano before taking an adjunct professor position at the Art Institute of Chicago's Designed Objects program.
